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Are You Maximizing Your Sales Force Productivity?

In a recent survey, respondents reported that the service levels for delivering promotional materials to their sales team ranged from 90% to 94%. For a Pharmaceutical Sales Force of 150 representatives with 4 Promotional Cycles, this could mean over 1100 unproductive sales calls per Cycle where your marketing strategy did not get implemented on time.

Measure Your Sales Rep Service Levels
Metrics Survey Results Your Company
Number of Representatives 150
Average Rep. days/cycle1 9000
Cycle days lost/Rep. (late or incomplete deliveries) 1.5
Unproductive days per cycle 225
% unproductive days 2.5%
Unproductive sales calls per cycle 1125
1Based on four promotional cycles and 5 calls per day

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